Building Backwards: Lessons from an Alternative History of the Web
12.04.2026 , Seminarraum 1
Sprache: English

How could our society and the Internet look like today? This talk visits a possible alternative timeline of technological and political history, one that leads to a very different 2026. This fictional present is a world of small tech organizations instead of Big Tech conglomerates. What can we learn from this different reality to help materialize a better future?


Our talk presents an imaginary alternative timeline of technological and political history, one in which Big Tech conglomerates do not exist due to certain laws and policies in place and the collective actions of citizens. 

In the year 2006, web technology was in a nascent and transitional period.  Google had newly become the dominant search engine by providing a good user experience and delivering relevant results. Amazon was primarily known as an online bookstore that had expanded into other retail categories. Facebook had not IPO-ed and was a popular service that felt private and personal and mainly for connecting with people you already knew.

The experience was much less commercialized and algorithm-driven. In the collective conscious was a sense of optimism and possibility during this so-called Web 2.0 era.

A group of activists who were afraid of history repeating itself via a pattern of hyper-growth at all cost (e.g. railroad and telegraph monopolies, commercialization of radio and television) organized and fought for regulations that would ensure that the Internet would not follow the same fate. They wanted to ensure that policymakers and technologists had the same commitment to public interest and that services were not dictated mainly by profits and advertiser interests.

In this alternate timeline, policies and technological systems regarding education, labor, climate, social discourses look very different from the landscape we live in today.

Daisy Tsang is a technologist and legal enthusiast based in Berlin. She has worked at companies in Canada and Germany and enjoys reflecting on the technological impacts of society, engaging with community spaces, and is particularly interested in open source systems. Her non-technical interests include knitting, baking, and learning new natural languages.

Sarah is a software engineer and community organizer. She loves to bring people together and make everyone feel welcome and included. To deal with the state of the world, she sometimes needs to be offline and watch birds, hike up a mountain or start a crafting project.